#23. A Simple Rule to Avoid Buyer’s Regret

Plus: The Daily Routine of Ingvar Kamprad and more...

Hello and welcome to your weekly dose of actionable things.

It’s safe to say I’ve known Jakub for years. (For those who signed up before we established a welcome email introducing who's who and what’s going on—if you're feeling major FOMO, just reply, and I’ll manually forward it to you.)

He’s also a co-founder of this newsletter.

Just a day ago, I learned that Jakub and his spouse have a small baby monthly tradition: they film short videos about their life to capture memories. (I will regret this baby-joke later)

That instantly reminded me of an app I used a decade ago - 1 Second Everyday.

The inspiration came from a TED Talk by Cesar Kuriyama: One Second Every Day (which, by the way, makes a great pick for today’s Watch-worthy clip - keep scrolling!).

The idea is simple: you record one second of video each day, and over time, it compiles into a short, effortless video journal.

I hate that I abandoned it after just a few months back then.

So many great days were worth a one-second reflection.

I’m reconsidering starting it again today.

The 1SE app is now behind a paywall (SaaS, not a one-time purchase), so I’m in the market for a quick and easy editing app.

CapCut, DaVinci Resolve - any suggestions?

Enjoy this edition!

“Let it sink…”

Boredom is a filter. Common ideas come before it. Uncommon ideas come after it. Sit with a project long enough to get bored with it, then sit a little more. The most useful insights bubble up after you get bored.

This was painful. I paused and realized I couldn’t remember the last time I was truly bored. So, I stopped bringing my phone with AirPods on my daily walks - starting small.

Power moves

Illustration by John Holcroft

The Other Week, Something Unexpected Happened

But it was carefully considered.

I bought Lululemon pants.

The most expensive pair of cargo pants I’ve ever bought - by far. About $100 in total (thanks to a 15% discount as a fresh recruit to their community).

Why?

I’m making a bet - they’ll last.

Before this historic purchase, I’d been getting way cheaper cargo pants from Amazon for about $30 a pair. They lasted, on average, 1 to 1.5 years. Over the last four years, I’ve spent $90 on “disposable” pants.

So, if these Lululemon pants last at least five years, I break even.

Bonus: no more annual shopping headaches.

This pants “experiment” got me thinking, and I started recalling other stories.

The Monitor Story

I work remotely. When I joined my current company, they generously offered to reimburse my home-office setup.

Because of my eye condition, I can’t work on small screens for long. So, I requested a $680 monitor.

Finance shut that down and told me to stay within a $300 budget.

That wasn’t going to work, so we settled on $350. Plus, I got an $80 webcam for virtual meetings.

Out of my own pocket, I bought a pair of Creative speakers for $25, and a colleague generously lent me an external mic to reduce echo.

Little did I know (okay, I knew - just wanted to use this phrase) that you really do get what you pay for:

  • The monitor took 10-15 seconds to wake up every time.

  • The text was blurry.

  • The webcam kept losing focus mid-meeting.

  • The mic didn’t completely solve the sound quality issues.

Oddly enough, the $25 speakers exceeded expectations… I must really set up an expectation bar very low.

So I lived with this setup for a year and a half.

Then one day, Best Buy emailed me about a $350 discount on Apple Studio Displays. Still pricey, but it had built-in speakers and a camera.

My Thought Process:

  • I spend at least 10 hours a day at my computer.

  • I still love my eyes (especially the left one - unconditional love).

  • I do not want to get annoyed by waiting for the display to light up.

  • “It just works” ((c) S. Jobs)

  • Worst case? I return it within two weeks. (One of the greatest retail perks I like to abuse every once in a while)

Results?

The employer-funded setup is now packed in boxes, collecting dust.

My only regret? Not getting the Studio Display sooner.

When Cheap Stuff Ends Up Costing More

I bet many of us have similar experiences.

Of course, this could just be one of those “we buy with emotions and justify with logic” things. Most likely, it is.

Which brings me to a framework I’d love to fully adopt one day.

I know a business coach who follows this razor:

“If I have to choose between a few options, I default to the most expensive one to avoid regret.”

What does that mean?

  • Dining Out – Stuck between fish or steak? Go for the pricier one - it’s probably better quality.

  • Hotels & Travel – The more expensive hotel usually means better comfort, service, and location.

  • Event Tickets – Debating between nosebleed seats and premium? The better experience is almost always worth it.

As you can see, I’m almost there with my Lululemon pants.

Though if the choice is between economy class flight and a private jet… I’d probably still go economy.

(Probably.)

Overall, the horrible reality is - by getting stuff now, we’re taking away from our future selves.

So, at the moment of purchase, it’s worth asking: what exactly are we sacrificing?

  • Joy. Think of it this way: spending money now is just delaying our retirement. Even small purchases compound into days, weeks, months - even years - that we could have lived off saved and invested micro-amounts. Which means that between a cheap option and a more expensive one, there’s often a third (and my default) option: not buying at all.

  • Time. If the decision is made to buy, it’s always worth paying extra for the “buy it and forget it” option. That’s why I went with a self-cleaning oven—zero time wasted on maintenance.

  • Health. “Value for money” calories now = chronic health conditions later. Cheap, processed food might seem like a win in the moment, but long term? It means more time and money spent on doctor visits and medications.

So, if you need to buy something, what unseen costs come with it?

Till next time.

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Our favorite digital finds

Muscle memory is real. How many times do we unconsciously grab our phone for an instant dose of dopamine? This app adds a bit of friction, making you pause and consider whether it was intentional or not.

A great solution for quick notes - take them right in your browser. Packed with features like auto-save, stats, and more.

A “one-stop shop” for prompting across different AI models - ChatGPT, Claude, Gemini, Llama, and Deepseek. Minimize the number of browser tabs you need.

Short & Sweet

It’s not easy to stay open-minded and let go of our beliefs when they’re challenged. Though I thought I was familiar with the topic, I learned about a new framework - “Occam's Broom.” It’s different from Occam's Razor.

Staying focused when life feels like a rainbow and unicorn is satisfying. But how do you stay on track when anxiety kicks in? Here are a few tips…

I must confess - I did time blocking wrong. Not in how I structured my schedule, but in how I overlooked the different types of professional time. Now, I’m making it more intentional.

Feeling the vibe? Drop your email and we will deliver more weekly.

A Tweet That Hits

I'm not saying I do something new every day, but I try to rebuild my neurons a few times a year - the list of new things I’ve tried is steadily growing. And this newsletter is proof of that.

Add this to your shelf

Alchemy by Rory Sutherland

Rory is a major figure in the world of marketing. In his book, he explains that people don’t always make decisions based on logic or facts, even though that’s how we often try to solve problems in business and marketing. Instead, he believes success comes from understanding people’s weird, emotional side and creating ideas that connect with them in hidden ways. He uses his advertising experience with big brands like American Express and Microsoft, mixing psychology and funny stories to show how this works.

Unpacking the routines of interesting people

Ingvar Kamprad, the founder of IKEA, was renowned for his frugality and simplicity. Specific details of his daily routine are not extensively documented. However, his lifestyle choices and work habits provide insight into his typical day.

Interesting Facts:

  • Frugal Lifestyle: Despite being one of the wealthiest people in the world, Kamprad lived a remarkably frugal life. He bought clothes at flea markets, drove a 1993 Volvo for decades, flew economy class, stayed in budget hotels, and even assembled his own IKEA furniture at home.

  • Dyslexia Shaped His Style: Kamprad had dyslexia, which led him to create IKEA's unique product names (e.g., the Billy bookshelf and Poäng chair) instead of using complex numerical codes that he found difficult to read and write.

  • Invented Flat-Pack Furniture: Kamprad pioneered flat-pack furniture after an employee suggested removing a table’s legs to make it fit into a car. This cost-saving, customer-assembled model became IKEA's signature innovation.

Watch-worthy clips

The intro had a video description... (for those who blinked and missed it)

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