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- #49. Scratch = Damage. Same Online.
#49. Scratch = Damage. Same Online.
Plus: Unpacked Christopher Nolan and more...
Hello and welcome to your weekly dose of actionable (and occasionally provocative) things.
Did you know prices feel smaller monthly, but the annual math is less cute?
Because my brain is dramatic and fall is around the corner, I reviewed all my subscriptions.
YouTube Premium: $276. Keeping it. Doubling down on YouTube Music - Chill Music Lab plays 8 hours a day, 5 days a week now (see pattern here?). Feels a bit better, but not that much.
Todoist Premium: $48. I didn't renew. I'm simplifying task management. So far, no regrets. Not missing anything (yet).
Netflix: $216. We pay only $72 by unsubscribing a few times a year. Letās keep it that way. Still, why are we buying a distraction? Maybe that's the fee for a happy marriage.
Suddenly, it doesn't feel like much.
Enjoy the edition!
Table of Contents
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Learn From My Mistakes
Short story of how I break life chaos into small, solvable problems - 2 min read.

I met a bush of Poison Ivy for the first time. The bush won.
Thirty minutes of yard work turned into a few weeks of red spots and wool-sweater-in-July itching.
I'm on week one.
My Yorkie pretended to be a service dog and offered moral support (by demanding more treats, obviously).
I discovered two things:
If your spouse says āLetās clear the thickets in the backyard,ā ask if we own hazmat suits.
Scratching feels amazing for three seconds - and then worse for three hours.
You might not relate to the rash, but you know the pattern.
The Poison Ivy Principle: quick relief spreads the problem.
On skin: scratching the itch.
At work: peeking at email/Slack/news/social/RSS āfor a secā before real work.
Feels like progress. Isnāt.
Itās just scratching your brain. The urge is real. Dopamine loves anticipation, not results.
The problem: I never know when to stop.
āOne more scratch and Iāll finally satisfy the urge.ā
Nope.
That just moves the finish line.
āOne more and Iām done, one more Insta reelā¦ā So close⦠one more.
More rubbing, more damage. Longer recovery. Fewer results.
Hard to tell if the previous sentence is about scratching the rash or doom scrolling.
It is intentional.
So I did something weird: I hired the itch.
Gave her a name - Scratch - and a job: handle all the ājust a secā checks.
Then I gave her a contract even HR would envy (short version):
Job title: Novelty Coordinator (Part-Time)
Office hours: 11:30 and 4:00, 30 mins each.
Scope: News, socials, RSS, Reeder inbox, Youtube recommendations (separate item for sure).
Outside those hours: Scratch is off the clock. No unpaid overtime.
It felt silly for five minutes.
Iām kidding - it is not silly. It is stupid.
But: itās 7 a.m. as I write this.
I have no idea whatās going on in the world. I havenāt opened my inbox with the curated newsletters I love. I havenāt even had my first sip of coffee (Iām cheating on it with green tea in the mornings).
My curiosity is itching my brain.
My hands and legs are covered in a rash.
When Iām done writing, Iāve got a tiny dilemma: how do I distract my brain from scratching while my limbs are actually itching?
If youāre still reading, the itch won. Prove me wrong.
Till next time.

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Our favorite digital finds
Tools, apps, and services that actually deliver
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Because "I probably burned 500" isn't data. Enter your weight, time, and an activity's MET value, and this calculator gives you real calorie estimates - based on standard MET definitions, not wishful thinking. |
Turns the nightly "what's for dinner?" debate into Tinder for recipes: everyone in the house swipes, it finds the matches, and you get meals the whole crew will actually eat. Less arguing, more eating. |
Short & Sweet
Short articles worth your attention
5 Tricks to Never Run Out of Ideas Again - 4 min read.
Five practical tweaks to keep ideas in stock. And yes, separating draft mode from edit mode is half the magic. Iāve just edited this.
Turns out McCartney was running design thinking with guitars: defer judgment, test messy, don't repeat bad ideas. Steal the playbook, no screaming fans required.
10 Powerful Cognitive Razors: Infographycs - 3 min read.
Your brain's "cut the nonsense" kit: 10 cognitive razors you can actually remember and use before lunch.
Add this to your shelf
If you're looking for something to read, this book's worth considering
Imagine a self-help book that's short, sweet, and actually useful. No vague hustle talk, just four ancient rules to stop arguing with your own brain. For me, the big reminder is: don't make assumptions.
Feeling the vibe? Drop your email and we will deliver more weekly.
A Workspace I Envy
A handpicked desk setup that caught my eye this week

This desk radiates calm⦠which is exactly why I'd ruin it in 24 hours with tangled cables and coffee stains. Never seen that over-the-monitor lamp before - already googling.
Behind the Persona
A deep dive into the quirks, habits, and backstories that shape icons
Christopher Nolan thinks big. No small stuff. If he can shoot it for real, he will - Tenet crashed a plane, Dunkirk flew IMAX on real planes and ships. No shortcuts. He plays with huge ideas - time backward, dreams inside dreams, one bomb - but keeps tight rules. No cheap twists. No messy endings. Professor outfit, engineer mindset. Your attention is gold. Nolan builds worlds - and dares you to find the exit. | ![]() |
Cool Facts About Christopher Nolan
No Smartphone, No Email: Nolan ditched the biggest distraction machines. He doesnāt carry a smartphone, doesnāt use email himself, and writes on a computer with no internet so he can think in the āin-between momentsā instead of doom-scrolling.
Photochemical, Not Endless DI: He prefers timing on film, which heās said can take āthree or four passesā in about half a day - versus weeks in a digital suite. Faster decisions, less tinkering.
Single Camera, Fewer Distractions: For dramatic scenes he insists on one camera (multi-cam only for stunts). He watches dailies and keeps coverage lean so the edit isnāt buried in footage nobody needs.
Cuts the Movie in His Head: He memorizes the footage and mentally edits at night. When he hits the cutting room, he already knows what heās looking for - speed through clarity.
Photochemical, Not Endless Digital Intermediate (DI): He color-grades the old-school way - on film, not in a digital suite. With a good timer, thatās 3-4 passes in about 12-14 hours, instead of 7-8 weeks doing a DI. Faster choices, less fiddling.
No Reshoots; Cut for Clarity: He doesnāt do reshoots (thatās re-filming scenes later). Heāll put extra explanation in the script so everyoneās aligned, then in the edit he trims hard - leaving just enough for the audience to get it on the first pass. Clean.
Phone-Free Sets (Chairs Are Fine): He bans cell phones and smoking to protect focus. - and yes, the infamous āno chairsā rumor was debunked; actors can sit. Heās even joked about banning UGGs to keep the on-set āreality bubbleā intact.
Short, Intense Schedules: Oppenheimer was a ā57-day raceā with strict rules and rapid-fire filming - proof that tight timelines can sharpen focus (and still ship a 3-hour epic).
Uniform to Reduce Decisions: The suit/waistcoat isnāt a vibe; itās a system. He wears the same outfit daily so he never has to think about clothes.
Analog Loyalist, CGI (Computer-Generated Imagery) as Seasoning: He champions film and IMAX, photochemical finishing, and uses CGI sparingly to enhance photographed reality - never to replace it. Itās āanimation vs. photography,ā and he wants the latter to lead.
When Practical Is Faster (and Cheaper): For Tenet he crashed a real 747 because, after running the numbers, it was more efficient than Computer Graphics or miniatures. For Oppenheimer, his team built the Trinity blast with layered, in-camera effects instead of CGI.
Office-Hours Writing, Walking Breaks: He treats writing like a day job - work in the morning, revisit at night, and walk to shake ideas loose - then returns to pages with a cleaner head. Structure first, then pages.
Watch-worthy clips
One video that got us thinking, and we think you'll like it too
What if "have fun" is the KPI? Hudson lays out a simple case for joy as the shortest path to getting more done.
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