#53. From saint to squeaky wheel in 10 minutes.

Plus: Unpacked Amancio Ortega and more...

Hello and welcome to your weekly dose of actionable (and occasionally provocative) things.

Did you know fruit isn’t always that healthy?

Modern fruit is bred to be candy. Even Granny Smith tastes sweet now. The last truly sour apple I remember was at my grandma’s when I was little.

So when peak season hit in June, I did what any reasonable human does. I binged. Cherries, peaches, nectarines, plums. (Yes, drupes. Still fruit. We good?)

By adding a bunch of peaches or nectarines a day (on top of apples, pears and bananas of course), I put on about 2.5 kilos in a month or two.

Keyword was adding, not replacing. Calories are still calories, whatever the form.

Now the season is slowing down, and Costco’s supply isn’t that juicy anymore (in every sense).

So we backed off.

But the craving is still here.

Here we go: last week alone we bought three (!) cakes.

Results?

My weight is close to normal again!

Apparently, one slice of cake a day beats a bucket of fruit.

Anyway, don’t worry, I’m slowing down. Season’s over.

Enjoy the edition!

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Learn From My Mistakes

Short story of how I break life chaos into small, solvable problems - 3 min read.

I hate jerks, but I can be a jerk.

Here’s a story.

A few years ago I flew to the EU from the U.S. Raleigh → Paris → Vienna. On the way to the airport, I got a notification: my first flight was delayed 50 minutes.

Not a big deal.

Except my 60-minute connection just became 10. With passport control, that’s basically zero.

I stayed calm.

It was a work trip and my event started the next afternoon. I did not mind a free night in Paris on the airline’s dime. (Yes, I know some rights.)

At the airport, I was unusually charming. Or so I thought. Carry-on only. No stress. The staff was swamped. The delay messed up a lot of connections. Passengers were stressed and spicy. Rebooks everywhere.

My turn. I said, ā€œI know you’re slammed. Can you help me figure out the next step and I’ll get out of your way? I’m in no rush.ā€ It lowered the cognitive load.

ā€œThank you. Let me see what I can do.ā€

Ten minutes later, I was rebooked on the next Paris–Vienna flight. Four hours to connect. Damn!

Bonus: free upgrade to Economy Plus.

Was I happy? I was excited.

Happy ending.

But.

Before that, I had a similar story.

Same airport. Same long-haul vibe. This time I was flying to my home country for vacation, with checked luggage and everything.

I arrived two hours early and froze.

The terminal was packed. Lines everywhere. (Who could have guessed December 23 would be busy).

Back then, I did not have a U.S. passport and needed in-person verification to get a boarding pass for international flights.

So I found the end of the Delta line and rushed there.

After 30 minutes, we moved maybe 15 centimeters. A few inches, for my dear American readers. Suspicious.

Another 40 minutes. Maybe 8.3% progress. It was clear I was done if I stayed.

I left the line and asked staff for help. Their script was broken and the message unclear. It looked like they could not care less.

Fair enough.

With nothing to lose, I walked to the first-class line with only a few people in it. Right off the bat I demanded a manager.

Stuff tried to impress me at first: ā€œWhat is the cause of the issue?ā€

ā€œDelta created an artificial bottleneck by not putting enough personnel on the check-in line (look how fast my brain cooked up a BS theory under a huge rush of adrenaline), and now my boarding has already begun and I am not even close to getting a boarding pass!!!ā€

I was loud, capturing attention, leaving no quick way out of this situation for them.

The lady was silent for a bit. But another one instantly stepped in with the most desired sentence in the moment: "Can I see your passport?"

I had to sprint to the gate, but I made the flight.

Two conclusions:

  1. You do not get what you deserve. You get what you can negotiate.

  2. Behavior is situation, not personality.

I am not saying I am not a jerk. Most of the time - I am (purely based on my wife's feedback, no other evidence).

Let’s be fair. Most actions have more than one reason:

  • Picks up trash on the trail. Cares about nature, wants to feel virtuous, also wants to impress the date.

  • Cancels plans last minute. Inconsiderate, or child care imploded.

  • Shares a helpful thread online. Educates, grows followers, builds a future product audience.

  • Stays late to finish the deck. Cares about the team, wants the boss to notice, avoids bath time with the kids.

  • Cooks dinner for family. Love, pride in a signature dish, control of the menu to avoid weird stuff. (The only reason I am decent in the kitchen is my lovely wife’s cooking ā€œskillsā€.)

Bottomline: The person did not change between stories. The clock, the stakes, and the line did.

Default brains go "judge the person." We will flip it. Judge the situation first. Then act.

Till next time.

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Short & Sweet

Short articles worth your attention

No magic system here. Just blunt steps to quit the self-pity and do one small thing today so tomorrow doesn't feel like quicksand.

You can keep hunting productivity hacks, or spend ten minutes moving and actually remember things. Your call.

Museum of Failure - n/a min read.

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Add this to your shelf

If you're looking for something to read, this book's worth considering

A brain-upgrade disguised as sci-fi: nine stories that poke at AI, memory, and free will without making you do math. It's a clean lab of "what ifs" that leaves you smarter and a little less sure you're the hero of your own script.

A Workspace I Envy

A handpicked desk setup that caught my eye this week

Obviously, there can't be too many candles on a desk.

Feeling the vibe? Drop your email and we will deliver more weekly.

Behind the Persona

A deep dive into the quirks, habits, and backstories that shape icons

Amancio Ortega built a fashion empire by acting like a shopkeeper with very good timing. He started as a teen runner in a clothing store, learned what people actually buy, and opened a tiny workshop that grew into Zara.

Cool Facts About Amancio Ortega

No-Office Rule: He rejected a private office and worked in the open next to designers and fabric experts to speed decisions through direct, constant conversation.

Uniform to Kill Friction: Default outfit: blue blazer, white shirt, gray trousers, no tie. He saves decisions for work, not his closet.

Fixed Cadence, Fresh Racks: Stores place orders and receive deliveries twice a week. Assortment updates every 2 to 4 days.

Measure in Time, Not Miles: He built around proximity manufacturing in Spain, Portugal, Turkey, and Morocco. The key metric is time to store.

Cost-First Lens: Since age 14 as a delivery boy and tailor’s assistant, he’s framed choices around cost and speed—using cheaper materials and efficient manufacturing to widen demand.

Computers Before It Was Cool: In the early 1980s he rolled out a computerized design and distribution system. Lead times fell from months to about two weeks.

Publicity Blackout: He’s given only three interviews and had no public photo until 1999 - keeping attention on stores and execution instead of himself.

Orders Built from the Ground Up: Twice a week the commercial team builds orders using store feedback. They balance demand across stores before contacting suppliers.

Watch-worthy clips

One video that got us thinking, and we think you'll like it too

Tired of "agree to disagree"? This clip walks through smarter ways to argue and still see the other person as, you know, human.

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