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- #59. Expectations are your cheapest superpower
#59. Expectations are your cheapest superpower
Plus: Unpacked Michael Dell and more...
Hello and welcome to your weekly dose of actionable (and occasionally provocative) things.
This week a friend had a birthday. Big date for a big dude with a small party (only 6 of us).
His wife went wild with the cake. Fully custom, shaped like a pirate chest, with tiny real tequila bottles inside and an edible âmost wantedâ photo of the birthday boy.
Piece of art.
Of course we quietly interrogated her what it cost. The answer shocked us - $200.
My wife and I exchanged looks like we were hanging out with the wrong people. Who spends that much on a cake? Maybe a wedding cake, sure (not sure).
But that thinking was off.
I picked the cake up - definitely not hollow. My guess was about 5 kg (around 11 lb).
Do the math: $200 Ă· 5 = $40 per kilo. Thatâs roughly a Whole Foods cake price.
Given the effort to build this thing, I changed my mind.
Iâm happy to keep hanging out with that family.
âBut the cake is perishable. How do you finish it in time?â.
Easy - freezer.
I donât remember seeing frozen cakes back home, but in the U.S. itâs everywhere.
Worth the immigration paperwork.
Anyway, my lesson for myself: put everything into context before jumping to conclusions.
Till next time.
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Learn From My Mistakes
Short story of how I break life chaos into small, solvable problems - 2 min read.

My wife left me home alone on Saturday night and I accidentally discovered a hidden Netflix feature.
Itâs called âAre you still watching?â
First time ever for me. Of course I googled it.
Official site says the prompt appears when:
You watch 3 episodes in a row without touching any controls, or
You watch for 90 minutes straight
So Netflix basically does not believe in a 90+ minute attention span anymore.
Fair.
However, Scarface is about 2.5 hours and I did not move. Hence the check-in.
The problem is the wording. Itâs boring and a little rude.
I want my apps to ask, âAre you still a person who falls asleep mid-watch?â
Or, âAre you still a person who stops at one episode?â
Different question. Different me.
Isnât it a cool manipulation?
Of course, it is not!
Do you know why?
Because they are just checking if it is a good time to cut off the stream and save some bandwidth (which you paid for!).
But do you know which cool manipulation is disguised as a psychological effect?
The Pygmalion Effect.
Named after an ancient Greek sculptor who fell in love with his statue. The neighbors thought he was weird.
But modern people are fine with marrying the Eiffel Tower, a Barbie doll, or a cardboard cutout of Robert Pattinson from the vampire saga (I blame my sweetheart wife for knowing Mr. Pattinson exists).
Despite the name, the trick is great.
The Pygmalion Effect says expectations change behavior.
In other words, light manipulation. Or priming.
Call someone a pro, they act like a pro. Call them sloppy, guess what happens.
A few that work in the wild:
Define the role, assign the job: âYouâre great at cutting fluff. Can you trim this to 5 lines?â. Watch the five become tight, punchy, and usable.
Create a public identity so they protect it: âShoutout to Jakub for the clearest brief this monthâ. Next time, he runs it through three AIs to keep the crown.
Iâm not immune.
Once upon a time I was a chaos goblin (yes, unmarried). Someone called me âfamously organized.â
Now Iâm stuck inside Notion, Todoist, and Obsidian. Neat prison.
It also works on yourself.
Me, weekly: âIâm the kind of person who writes an ugly first draft of a newsletter on Mondays.â
Lesson: expectations create reality.
Or, put another way: looking successful makes you successful.
Many people did it already:
Zappos (later bought by Amazon for $1.2B). In the beginning, no inventory. The founder shot photos in local shops, posted them, then drove to buy and ship each order himself. Customers saw a real store. Behind the curtain: one guy and a car.
Warby Parker. First âshowroomâ was a cofounderâs dining room. Photos of people trying frames made it look like they had retail presence. Orders exploded.
Dropbox. A slick demo video made a half-built sync tool feel finished. The waitlist went from thousands to tens of thousands in days. Perception created pressure to make the real thing.
Are you still reading?
Then your attention span is fine.
You passed the scroll test.
Now pass the generosity test.
Share with one human.
Till next time.

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Our favorite digital finds
Tools, apps, and services that actually deliver
Your default Obsidian file tree looks like a junk drawer. Notebook Navigator turns it into a tidy, dual-pane cabinet you can fly through with the keyboard. Free help. |
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One account. All your devices. Block apps and sites on Mac, Windows, iOS, and Android so your distractions cannot hide behind the couch. |
Short & Sweet
Short articles worth your attention
3 Deep Causes of Procrastination - 10 min read.
Tried Pomodoro, still procrastinating? Same. The article skips hacks and goes for roots: copied desires, success anxiety, and control. Useful, not vague.
Scott read 13 books, so you do not have to. Best takeaway: build a hall pass into your routine so a missed day does not kill the week. Adherence beats heroics, and this piece shows how to set that up.
Slept like a raccoon in a dumpster? Meet NSDR, a guided deep-rest reset that can sub in for a lost hour and calm the anxiety gremlins. Free and portable.
Add this to your shelf
If you're looking for something to read, this book's worth considering
It is an unusual pick for this week, but worth it. The Three-Body Problem blends hard science, history, and a good dose of game theory that made Liu Cixin the first Chinese author to win the Hugo. The Netflix show is the trailer; the book is the full cut.
Feeling the vibe? Drop your email and we will deliver more weekly.
A Workspace I Envy
A handpicked desk setup that caught my eye this week

This workspace must be ruthlessly clean to distract you from that show-off of a view.
Behind the Persona
A deep dive into the quirks, habits, and backstories that shape icons
Michael Dell builds boring things that quietly win big. At 19 he launched PCâs Limited from a UT Austin dorm with $1,000, went public by 23, and at 27 became the youngest Fortune 500 CEO. He scaled the direct, build-to-order engine and then shifted hard to the data center, buying EMC for about $67B, creating Dell Technologies, and later spinning off VMware while staying partners. Offstage, the Michael & Susan Dell Foundation puts serious money into kidsâ health and education, and he still runs the ship as founder, chairman, and CEO. Did you know all that? Yup, me too. | ![]() |
Cool Facts About Michael Dell
Lights-Out Early, Up Before Dawn: He turns in around 8:30 to 9:00 p.m. and gets up at 4 to 5 a.m. to work out, so mornings are calm time for thinking and the day starts with energy already banked.
Decisions by Data Sweep: Big calls come after he collects lots of small signals, from phoning customers and suppliers to grilling analysts, then he acts once the pattern is clear.
Focus by Subtraction: His rule is decide what not to do first, which shows up as cutting side projects, simplifying product lines, and freeing teams to hammer the few bets that matter.
Create Constructive Pressure: âIf you donât have a crisis, make oneâ is how he keeps urgency alive, using tight deadlines and visible scoreboards so drift never sets in. Reminded me of ElonâŠ
Kill the Quarterly Treadmill: Taking Dell private in 2013 for about 24.9 billion let him ignore the noise and fund long bets in servers, storage, and services without second guessing every 90 days.
Remote by Proof, Not Vibes: Work style is chosen by the team, and performance is judged by outcomes, not office time, which pushes managers to measure results instead of attendance.
Measure, Then Improve: If it can be measured, it can be improved, so factories, supply chains, and sales funnels run on dashboards and weekly reviews that force specific fixes.
Celebrate for a Nanosecond: After a win he thanks the team, writes down what actually worked, and moves the target forward, which keeps momentum high and prevents victory laps from turning into stalls.
Direct-Model Feedback Loops: Real customer orders flow straight into daily build plans and back to suppliers, which raises turns, cuts finished inventory, and speeds up product tweaks.
Watch-worthy clips
One video that got us thinking, and we think you'll like it too
Your apps are not the problem. Your system is. Learn CORE (Capture, Organize, Review, Engage) a tool-agnostic loop you can run tomorrow.
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