#60. When “recommendations” cost you.

Plus: Unpacked Jan Koum and more...

Hello and welcome to your weekly dose of actionable (and occasionally provocative) things.

The last few weeks I have been abnormally busy around the house.

Our old water heater finally gave up. Honestly, it had already over delivered for its age.

Of course, it chose to leak on a Saturday, when every normal plumbing company is closed and I am left with only “emergency” options.

Luckily, one of our friends picked up the phone. He had done some plumbing when he moved to the US, so we made a project out of it.

We dragged the one and only available water heater from Lowe’s into his van and installed it on Sunday.

When we drained and disconnected the old one, OMG. The inside was full of debris and sludge.

No, this is not the epiphany of the story.

That was just the trigger that pushed me to install a whole house filtration system, on top of the reverse osmosis filter that has been sitting under our kitchen sink for years.

It took me a week of research, planning, and ordering parts.

Wait, did I say planning?

Yup. I added a bypass loop with shut off valves in case anything happens to the filtration system, so the whole house is not cut off from the water supply.

Future me will be lazy and grateful. Present me is a bit paranoid, but in a useful way.

Anyway, after spending half of Saturday on the project (including an extra trip to Home Depot for the tiny parts I was sure I would not forget), we are now proud owners of a shiny new whole-house filter.

All installed by yours truly.

How do I feel?

Kinda similar to the feeling I get when I schedule this newsletter for Monday: I get my dopamine from what I create, not what I consume.

I wish you the same.

Enjoy the edition!

Table of Contents

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Learn From My Mistakes

Short story of how I break life chaos into small, solvable problems - 2 min read.

A few years ago, we got termites chewing our house.

Pesky bugs I knew nothing about until we moved into a typical American home made of paper with some optional wood. A delicacy for termites.

The good news: I suspected their presence at the very beginning of their all-you-can-eat feast.

No idea what to do next, so I called our friend, a real estate agent.

“Alex, no worries. I had the same issue. Sending you the phone number of a guy who fixed it for me right away.”

The guy had a conflict, so his partner came for a “free inspection and quote” the next day.

After examining the house, he confirmed termites and suggested a plan:

  • A chemical trench around the house. Termites travel through soil, so they’ll hit the treated zone and the whole colony will wipe out.

  • Spot treatment in the visible area.

  • Four to six poisoned termite baits around the house as preventive care.

Total: $1,400.

After the first shock passed, my brain restarted.

I challenged the need for the baits. If another colony comes, they have to cross the trench first.

Isn’t he sure the chemicals are effective enough?

He did not expect logic to show up and agreed the baits were overkill here (I still need to learn when a trench is not enough).

Price without baits: $1,100.

He added a referral discount and rounded it down to $1,000.

Then came the classic close: “How do you want to pay, cash, check, or card?”
I insisted that big home expenses get discussed with my wife first.

Luckily she wasn’t home. “I’ll call you later, buddy.”

Research mode on.

I Googled the top three local companies with strong ratings and enough years in business to be trustworthy.

I asked for ballpark quotes first. No on-site visits yet.

No baits. Just a trench and a local massacre.

Numbers came back: $700, $600, $550.

Interesting…

Lesson #1: don’t ask for a recommendation. Do your homework.

Needless to say, I was happy with the results. And yet here I am saying it.

But.

A few days earlier, I had saved a line from Cate Hall (former lawyer and pro poker player) to my swipe file:

Ask for things. Ask for things that feel unreasonable, to make sure your intuitions about what’s reasonable are accurate (of course, try not to be a jerk in the process). If you’re only asking for things you get, you’re not aiming high enough.

So I went back to the $550 contender and said, honestly, I’m considering other offers, but if they can do it for $400, we have a deal.

The trick: I was ready to hear “no.”

We landed on $450.

Interesting…

Lesson #2: it does not hurt to ask if you’re nice.

Quality worry time. You get what you pay for, right?

I asked what chemical they use and whether there’s a warranty.

They use Termidor (rated to protect up to ten years; I fact-checked) and offer a two-year warranty.

If termites pop up again, they reapply the treatment. No charge.

I was convinced.

Lesson #3: asking questions beats assuming.

The funny part: I was ready to pay $1,000 because a thousand feels tiny next to the cost of a house.

Turns out it was a $450 problem with two emails and three questions.

Till next time.

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A Workspace I Envy

A handpicked desk setup that caught my eye this week

Writer’s paradise. One day I’ll write there for real. Giant desk, gorgeous view, and a rug we do not buy because our Yorkie has… opinions.

Behind the Persona

A deep dive into the quirks, habits, and backstories that shape icons

Jan Koum builds billion-dollar quiet. He grew up in Ukraine, came to the U.S. as a teen, and helped turn a simple status app into WhatsApp. After a decade at Yahoo, he launched it with one rule on a sticky note: no ads, no games, no gimmicks. The result is a global habit built on restraint and boring discipline.

Cool Facts About Jan Koum

Desk Mantra: He kept a note on his desk that read “No Ads! No Games! No Gimmicks!” and used it as a daily filter for product decisions and scope creep.

Tiny Team Constraint: WhatsApp ran at massive scale with about 35 engineers for 450 million users in 2014 and roughly 50 engineers for 900 million users in 2015, forcing ruthless prioritization. Telegram has borrowed this idea from them.

Track Usage, Not Installs: He dismissed install counts and focused the team on Daily Active Users. You see the results.

Open Floor, No Office: He worked in the open space next to Brian Acton to stay close to conversations and avoid the manager bubble.

No Perk Distractions: The office was deliberately plain with a self-service canteen; he joked their gym was “the emptiest in the world,” a quiet nudge to keep perks from becoming the job.

Short Horizon Planning: He avoided grand 10-year roadmaps and focused on “tomorrow and the day after tomorrow,” which kept iterations small and the release cadence fast. The most important takeaway for me.

Quality Over Features: His north star was speed, reliability, and quality of experience over flashy features, a rule he repeated whenever asked about the roadmap.

Ask Before Calling: He preferred messaging and would ping first to ask permission before a call, treating interruptions as a cost to be managed. No wonder he became a “messenger king”.

Throttle Growth To Protect Uptime: He used a $0.99 subscription as a deliberate brake so servers and support could keep up, then dropped the fee in January 2016 when the constraint no longer served users.

Watch-worthy clips

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