- đ The Curious Procrastinator
- Posts
- #62. Victim Olympics.
#62. Victim Olympics.
Plus: Unpacked Ray Kroc and more...
Hello and welcome to your weekly dose of actionable (and occasionally provocative) things.
Congratulations to everyone who survived Black Friday.
For me, it was a disaster.
We hit that point where our winter jackets looked less ânicely wornâ and more âare you folks OK?â so we decided to replace them and ordered a bunch of new ones during the Columbia pre-sale online.
Tiny problem.
Columbia in Europe is not Columbia in the US. At least when it comes to sizes. So we had no idea whether we were S, M, or just confused.
Instead of guessing, we ordered each jacket in two sizes and planned to return whatever did not fit at the Columbia outlet, which is âonlyâ 40 minutes away.
My wife agreed to this noble quest for exactly one reason: there is an Auntie Anneâs with her favorite blanket-wrapped sausages.
For her, this was not a shopping trip. This was a sausage mission.
Then Friday, 10 a.m., we arrive.
The usually empty parking lot was jammed.
The quiet outlet mall suddenly looked like a stadium bathroom at halftime, but with shopping bags.
There was a full-on traffic jam with police directing cars that were fighting to grab a parking spot.
We took one look, made a perfectly legal U-turn on the highway, and we went straight back home.
Result: in about an hour I paid 6 dollars for a return label. My wife dropped off the box. Zero sausages. Black Friday: 1, us: 0.
Then I opened my carefully curated Black Friday shopping list and got ready to binge deals like a professional consumer.
And of course, absolutely nothing on my list was on sale.
Retailers did, however, work very hard to âhelpâ me discover their higher-margin stuff with âamazingâ discounts that I did not need but suddenly wanted very much.
Not going to lie, it took effort to resist.
As of writing this, it is Saturday morning. The deals are still out there. I am still in resistance mode, but I cannot promise anything to anyone.
Who knew I would be actively looking forward to this weekend being over.
Enjoy the edition!
Table of Contents
Heads-up: If youâre reading this in Gmail (either in the browser or the app), you might not see the full content. Since our emails are packed with rich content, Gmail loves to clip them. Youâll see a small note at the bottom that says [Message clipped] View entire message. Just click that link - the rest of the content is waiting for you on our website.
Learn From My Mistakes
Short story of how I break life chaos into small, solvable problems - 3 min read.

I call them the chronically offended.
Not the people who offend others.
The ones who wake up already hunting for something to take personally.
Professionally. Full time. With benefits.
It is like a slow cancer in society, eating us from the inside.
One tiny moment at a time.
You do not even notice it until it feels normal.
The rule of this disease is simple:
Step 1. Find something offensive in someoneâs words.
Step 2. Take it to the extreme.
Step 3. Collect drama points.
It looks like this:
You: âI am not hungry, I will skip lunch.â
Offended person: âSo the food I cooked is disgusting. You could just say you hate my cooking.â
You: âI prefer working from home. I focus better.â
Offended person: âWow. So you think office workers are useless and lazy. You are destroying company culture.â
You: âI am not in the mood to talk right now, can we catch up later?â
Offended person: âSo I only matter when you feel like it. Good to know.â
You: âI muted notifications on weekends.â
Offended person: âSo my messages are not worth your time. You only care when it is convenient for you.â
Actually, yes. That might be exactly why I muted them. Please relax.
And now a reasonable person starts doubting their own sanity and boundaries.
One of the healthiest habits I picked up years ago: take nothing personally.
I love this quote:
I'm at that stage in life where I stay out of discussions.
Even if you say 1+1=5, you're right - have fun.
That is the energy.
You cannot really âhurt my feelingsâ if I did not leave them on the table for you.
I once heard a tiny first grader yell, âYou hurt my feelings!â because someone would not share a crayon or something.
Some people are practicing their âpoor meâ routine before they learn the alphabet.
You say I am ugly and my jokes are stupid.
No problem. Add it to the Yelp reviews.
But if you decide my jokes are offensive and come to correct me, now we have a problem.
And it is not mine.
Because here is the truth: Being offended is a choice.
A very time- and mind-consuming hobby.
Their framework is simple:
Always stay open to getting offended.
Scan for a trigger in every sentence.
When you find one, yell âBingo.â
So what do the easily offended do with all this?"
Instead of quietly removing you from their life and moving on, they try to reshape the entire environment so nothing ever pokes their feelings again.
Friends, colleagues, internet strangers. Everyone must comply.
Is it toxic?
Oh yes. It is an invisible mutation in how we talk to each other.
Now think about your warmest, closest relationships.
Those are the people you do not rehearse your sentence three times for.
You just talk.
You can say things that are âinconvenientâ or âpolitically incorrectâ and nobody calls HR.
We have a close relationship with one family.
We voted for different candidates.
So now it is a sport. If there is even a small opening, we roast each otherâs choice. Hard. (I am pretty sure I am winning).
And when we are done?
We grab coffee.
No offense.
Why?
We take nothing personally.
Till next time.

The Curious Procrastinator relies on word of mouth!
If youâre enjoying our newsletter, please help us reach more readers by forwarding this letter to a friend.

Our favorite digital finds
Tools, apps, and services that actually deliver
If you wonât focus on your own future, you might at least do it for a depressed digital bean. You work, your bean decorates its room. You doomscroll, your bean gets sad. Honestly, the emotional blackmail is effective. |
PayOnceApps is basically a zoo of âno subscriptionâ apps for Mac, Windows, web, and mobile. You browse by category, pick a one time price, and your bank account stops crying every 30 days. |
NotionApps is basically a translator that turns Notion into normal buttons, forms, and lists on web or mobile. People can add and update data without ever touching Notion itself. |
Short & Sweet
Short articles worth your attention
The article is basically: âYes, focus is hard. No, you are not special. Here is what to do.â My favorite part is how he treats your phone like radioactive waste and your environment like a rigged game you can actually rewire.
The author basically says you need some stress to do well, just not so much that you melt. It is a nice reset if your current strategy is âavoid all discomfort and still somehow grow as a person.â
Five Dollar Fatigue - 3 min read.
I like how honest this one is: you can love a podcast, newsletter, or creator and still be sick of one more recurring charge â it is a little tour inside the head of someone who genuinely wants to be supportive but is exhausted from deciding who gets their five bucks every month. He calls it Five Dollar Fatigue, and it sticks.
Add this to your shelf
If you're looking for something to read, this book's worth considering
This book is what happens when a bored millionaire decides a normal midlife crisis is too basic and invites a Navy SEAL to move in and ruin his comfort for 31 days. You get diary-style entries of 4 a.m. runs, sadistic workouts, and zero sympathy, told in a voice that is fast, funny, and slightly unhinged. You will not become Goggins by reading it, but your excuses will feel very small and very stupid.
Feeling the vibe? Drop your email and we will deliver more weekly.
A Workspace I Envy
A handpicked desk setup that caught my eye this week

I call it the âno excusesâ setup. No room for a bike, a whiteboard, or another monitor with some decor? Think harder and get creative.
Behind the Persona
A deep dive into the quirks, habits, and backstories that shape icons
Ray Kroc is the guy who turned a small burger stand into a global habit, mostly by being more stubborn than your craving for fries. He spent decades as a traveling salesman with a trunk full of milkshake machines, watching how diners really ran and filing away every detail. When he finally teamed up with the McDonald brothers, he treated their kitchen like a lab, testing layouts, timing every step, and locking it into a system others could copy. | ![]() |
Cool Facts About Ray Kroc
Late-Starter Mindset: He spotted the McDonald brothersâ operation at 52, after more than 30 years as a salesman, and still bet his future on it, treating age as data not a deadline when deciding to pivot his career.
Template Vision Moment: On his first visit to the McDonald brothers stand, he saw the kitchen layout as a blueprint that could be copied across the country and judged every later idea by whether it fit that template.
Persistence As Operating System: His go-to rule was âPress on; nothing in the world can take the place of persistence,â and he used it literally, pushing through rejections, bad deals and failed ventures instead of changing goals every time things got hard.
QSC&V Decision Filter: He boiled the business down to four checks â Quality, Service, Cleanliness and Value â and used those as the lens for evaluating franchisees, store performance and investments rather than chasing clever side ideas.
No-Idle-Time Rule: His mantra âIf youâve got time to lean, youâve got time to cleanâ turned every quiet minute into a productivity trigger, so staff defaulted to cleanup and maintenance instead of passive waiting.
One-Franchise-At-A-Time Gate: He forced would-be empire builders to run a single store âthe McDonaldâs wayâ before approving a second location, using that gate as a quality and discipline filter instead of selling territory in bulk.
Control Through Real Estate: Together with Harry Sonneborn he shifted the model so McDonaldâs owned the land and buildings and leased them to franchisees, using rent and leases as a lever to enforce standards and long-term behavior.
Training Factory In The Basement: In 1961 he backed Hamburger University, started in a restaurant basement, to teach operators standardized procedures so decisions in thousands of stores matched the same playbook on service, quality and cleanliness.
Standardization Over Shortcuts: He kept the original Speedee Service System, set strict rules for portion sizes and cook times, rejected soybean filler to save money, and even required refunds if food was wrong or took more than about five minutes, using rules not mood to drive service.
Aligned Incentives, Not Side Hustles: He refused supplier kickbacks and avoided selling food or equipment to franchisees, choosing instead to set standards while operators did the buying, so his focus stayed on scaling a system where everyoneâs profit depended on running great stores.
Watch-worthy clips
One video that got us thinking, and we think you'll like it too
If you are tired of being told to âset bigger goals,â this flips the table and argues that smart people do the opposite: they box themselves in with constraints and somehow get more done.
Enjoying the newsletter? Please forward this issue to a friend who might enjoy it too đđđť
It only takes 10 seconds. Making this one took us 9 hoursâŚ
If you are new here, what are you waiting for? âŹď¸


Reply